Regionally rooted popular scenes such as reggaeton, Afrobeats, filmi and dangdut.
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4:14ABOUT THE CHANNEL Primary niche 
Divo Music4.5M
Gunaa v47.8K
4:14Music & Audio / VIDEO
Sony Music South· 21.8M subscribers
Love Panlama 8K 60FPS Video Song | Podaa Podi | STR | Dharan Kumar | Varalaxmi Sarathkumar
Sony Music South· 21.8M subscribers7d ago · ta audio
Song Name - Love Panlama Movie - Podaa Podi Singer - STR, Shankar Mahadevan Music - Dharan Kumar Lyrics - STR…
Sony Music South
Sony Music South – Official Channel 🎶 Welcome to the official YouTube home of Sony Music Entertainment India, your one-stop destination for the latest and greatest music videos in Tamil, Telugu, and Kannada! From heartwarming love songs to electrifying kuthu beats, we bring you the most popular hits, new releases, and evergreen favorites from South India’s vibrant music scene. Whether you're vibing to romantic…
10.8×Score at discovery
213.2KViews
19.6KMedian · 40 videos
Outlier score
This score was measured on Wed, 28 Oct 2026 19:38:23 GMT. Current view counts may differ.
211.2K views ÷ a 19.6K baseline = 10.8×. Compared with 40 earlier videos from the same channel, matching the format recorded at scoring time. Older-upload baseline: reference videos had at least as long to gain views. This comparison is not age-matched.
YouTube snapshot: Thu, 29 Oct 2026 07:07:53 GMT. Counters may have changed.
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Transcripts and detailed analytics are available for recent outlier Shorts up to three minutes. Research tools
Breakouts from other channels
3.2×
Score at discovery · 2026-10-22
Kannaadi Goli - 8K Video Song | Anbe Diana | Bharath Sankar | Pari Elavazhagan | Ramya Ranganathan
Divo Music4.5MRegional Popular MusicPartial classification
4.0×
Score at discovery · 2026-10-27
இளமை எனும் பூங்காற்று | Ilamai Enum Poongatru | AI Reggae Remix
Gunaa v47.8K