Brand positioning, market research and understanding customer needs.
The Behavioral Science Behind Better Marketing
31d ago · English audio
In this episode of Your Next Move, Inc. staff reporter Ali Donaldson sits down with Chris Schembri, founder of Alethia Marketing and Media, ranked No. 1,342 on the 2025 Inc. 5000. Alethia is a marketing solutions and media company that combines behavioral science, audience data, and AI to help brands understand what motivates their customers and create more effective campaigns. Chris explains how Alethia…
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Outlier score
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4.4K views ÷ a 754 baseline = 5.9×. Compared with 14 earlier videos from the same channel, matching the format recorded at scoring time. Older-upload baseline: reference videos had at least as long to gain views. This comparison is not age-matched.
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